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	<title>Guru-In-A-Month Newswire</title>
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	<link>http://guruinamonth.com</link>
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	<lastBuildDate>Sat, 25 May 2013 18:15:33 +0000</lastBuildDate>
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		<title>Armand Morin Live Survey</title>
		<link>http://guruinamonth.com/armand-morin-live-survey-60/</link>
		<comments>http://guruinamonth.com/armand-morin-live-survey-60/#comments</comments>
		<pubDate>Sat, 25 May 2013 18:15:33 +0000</pubDate>
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				<category><![CDATA[Armand Morin]]></category>
		<category><![CDATA[armand]]></category>
		<category><![CDATA[LIVE]]></category>
		<category><![CDATA[Morin]]></category>
		<category><![CDATA[Survey]]></category>

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		<description><![CDATA[We want to ask all of you which city we should have our next Armand Morin LIVE event in. We&#8217;ve done them in many cities across the US, but we want your opinion to help us decide our next event in the spring of 2012. Please select your choice below as to which city you would prefer. NOTE: This is for our US event. We will be having an event in the UK and Australia in 2012 as well. Take Our Poll Armand Morin Network]]></description>
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		<img src="http://www.armandmorin.com/wp-includes/images/crystal/default.png"  width="240" title="default Armand Morin Live Survey" alt="Armand Morin Live Survey general " />
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<p>We want to ask all of you which city we should have our next <a  href="http://guruinamonth.com/armand-morin-live-survey/">Armand Morin</a> LIVE event in. We&#8217;ve done them in many cities across the US, but we want your opinion to help us decide our next event in the spring of 2012. Please select your choice below as to which city you would prefer.</p>
<p><strong>NOTE:</strong> This is for our US event. We will be having an event in the UK and Australia in 2012 as well.</p>
<p>Take Our Poll</p>
<p></br></p>
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src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/E8zTpfzWzx8" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/HvAVbZpyVfQ" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/QU9eDNScYWM" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/kR0-W1x4HFA" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/LaUnNqZVGQY" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/akj9b2LWtsg" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/94if4-349UQ" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/29kCOXhmGoc" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/Hm8nqRq_7zU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/eVLZpS2nLjs" height="1" width="1"/><img 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		<title>How To Make More Money On Memorial Day (Or Any Holiday)</title>
		<link>http://guruinamonth.com/how-to-make-more-money-on-memorial-day-or-any-holiday/</link>
		<comments>http://guruinamonth.com/how-to-make-more-money-on-memorial-day-or-any-holiday/#comments</comments>
		<pubDate>Sat, 25 May 2013 17:45:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[Memorial]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[More]]></category>

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		<description><![CDATA[What are you doing for the holiday weekend? This weekend is Memorial Day weekend in the U.S. Swimming Pools open. Parades take place. People barbecue. Oh yeah, and there are summer sales. Memorial Day weekend is the biggest sales event time of year until November&#8217;s Black Friday and Cyber Monday. Last year, retailers for clothes, appliances and cars offered significant discounts and it looks to be the case this year too. Tying holidays to your marketing campaigns—especially a big holiday weekend like Memorial Day is a reliable, formulaic and effective way to stand out in a crowded marketplace and stimulate [...]]]></description>
			<content:encoded><![CDATA[<p>What are you doing for the holiday weekend?</p>
<p>This weekend is Memorial Day weekend in the U.S. Swimming Pools open. Parades take place. People barbecue. Oh yeah, and there are summer sales.</p>
<p>Memorial Day weekend is the biggest sales event time of year until November&#8217;s Black Friday and Cyber Monday. Last year, retailers for clothes, appliances and cars offered significant discounts and it looks to be the case this year too.</p>
<p>Tying holidays to your marketing campaigns—especially a big holiday weekend like Memorial Day is a reliable, formulaic and effective way to stand out in a crowded marketplace and stimulate consumers to take action.</p>
<p>As a small business marketer, you can use holidays to keep your marketing interesting, boost your response, and even create better relationship with your clients, customers and patients. Here’s how:</p>
<p><strong>1)      </strong><strong>Enter the conversation already going on.</strong> What are people talking about around the water cooler this week? They are talking about their plans for the holiday weekend. When you use holidays as part of your marketing campaign, you use one of the most famous copywriting principles from Robert Collier of entering the conversation ALREADY currently occurring in your prospects’ or customers’ minds.</p>
<p><strong></strong>Grab your calendar and look for the holidays you know your customers will be talking about—then plan promotions around them.</p>
<p><strong>2)      </strong><strong>Create or strengthen your bond with your customers. </strong>When you have something in common with your customers, certain holidays can help nurture a stronger relationship with your prospects and customers.</p>
<p>Are you particularly patriotic or do you have a tie with the military you want your customers to know about? Choose holidays that will reflect that—such as Veteran’s Day, Independence Day and National Pearl Harbor Remembrance Day.</p>
<p>Or have you noticed an affinity to Star Trek and a lot of Star Trek fans in your target market? You might try a promotion around “Captain Picard Day” or “First Contact Day” (a holiday celebrated to honor the flight of the Phoenix and First Contact with the Vulcans on April 5, 2063.)</p>
<p>Causes are another connection and there are holidays built around these as well. For example, May is ALS (Amyotrophic Lateral Sclerosis or Lou Gehrig’s Disease) Awareness Month and Brain Tumor Awareness Month.</p>
<p>The idea here is to pick a holiday topic, even if it’s unknown, that will spark their interest because it’s a topic or cause they are interested in. There are holidays for almost anything you can think of, so the more you know about your customers, the more you can find holidays that will match their interests.</p>
<p><strong>3)      </strong><strong>Keep them interested</strong>. You’ve heard it said many times that people want to be entertained. Holidays can keep people interested and entertained.</p>
<p>GKIC member, Dr. Bergh shared in our July 2012 Swipe &amp; Deploy File how he uses holidays for a highly successful referral program that sparked a 300% increase when he changed to using holidays which made his program more interesting. It’s something that keeps his clients excited and wondering what he will do next. Certain holidays have been so popular that his clients look forward to, and anticipate their return.  [Swipe &amp; Deploy Files are included with every No B.S. Newsletter and showcase proven marketing pieces or campaigns for GKIC members to quickly, easily and “legally steal” to use in their own marketing. To receive the No B.S. Newsletter plus $  633.91 worth of money-making information, click here.</p>
<p>One way to keep people entertained is to pick official (not made up) unknown holidays that are silly, bizarre, strange, or wacky such as International Audit Month, No Pants Day, National Dog Bite Prevention Week, or Lumpy Rug Day.</p>
<p><strong>4)      </strong><strong>Increase your revenue</strong>. It stands to reason if you can get more people to pay attention to, open and read your marketing, you’ll have more people come through your door, order your products, use your services and/or respond to your offer.</p>
<p><img class="alignleft size-medium wp-image-4026" title="Holiday Promotions" src="http://dankennedy.com/blog/wp-content/uploads/Holiday-Promotions-300x300.png" alt="" width="300" height="300" /></p>
<p>In our <strong><em>Ultimate Holiday Promotion Swipe File</em></strong>, we show real holiday promotions <a  href="http://guruinamonth.com/workwithdave-the-many-virtues-of-working-from-a-solid-business-and-mlm-marketing-planhttpt-cohsvjjrsd/">from business</a> after business boasting impressive response. For instance, Ed Rush used holiday promotions to increase the number of people attending GKIC chapter meetings. He tripled his response immediately. Brett Fogle of Options University used a holiday promotion to more than double response, producing over $  237,000 in revenue from a two-week promotion. Here’s something important to note about Brett’s promotion. He used the exact same sales letter and its offer a number of other times, without the holiday theme.  With the holiday theme, it more than doubled the number of registrations over his previous record.</p>
<p>Whenever you need an immediate boost in response, try choosing a holiday from one of the free websites that offers lists of them (brownielocks.com is one you can try), put together a quick campaign, and watch your results pour in.</p>
<p><strong>NOTE:</strong>  If you’re looking for the quickest and easiest way to put together an effective holiday campaign that will skyrocket your response, check out the <strong><em>Ultimate Holiday Promotion Swipe File.</em></strong><em> </em>You’ll be able to tap into proven marketing ideas and immediately create fun, exciting and money-making holiday promotions when you swipe and deploy from the dozens of real examples included.</p>
<p>Plus via our own Holiday Promotion, you can get this now for just $  97 PLUS FREE SHIPPING!!! But you’ll have to hurry. This special Memorial Day weekend special ends at Midnight on Monday. <em><strong>Click Here Now To Get This For Just $  97</strong></em></p>
<p><a rel="nofollow" href="http://dankennedy.com/blog/small-business-marketing-ideas/how-to-make-more-money-on-memorial-day-or-any-holiday/">Small Business Marketing Blog | GKIC</a></p>
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		<title>Good Enough For Now</title>
		<link>http://guruinamonth.com/good-enough-for-now-70/</link>
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		<pubDate>Fri, 24 May 2013 18:59:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Armand Morin]]></category>
		<category><![CDATA[Enough]]></category>
		<category><![CDATA[Good]]></category>

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		<description><![CDATA[Is your product the best that it can be? My grandfather passed away a couple of years ago. He was a carpenter and always worked on other people&#8217;s homes. He fixed them up and installed siding and roofs. I worked with him a lot when I was a kid growing up. My grandfather was one of those people who had his own home, but would just kind of do things halfway on it to get by. He fixed everyone else&#8217;s house, but at his own house, he would only do what he absolutely had to do. For example, my dad [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;" >
		<img src="http://www.armandmorin.com/wp-content/uploads/OldWoodStairs030907.jpg"  width="240" title="OldWoodStairs030907 Good Enough For Now" alt="Good Enough For Now internet marketing articles " />
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<p>Is your product the best that it can be?</p>
<p>My grandfather passed away a couple of years ago. He was a carpenter and always worked on other people&#8217;s homes. He fixed them up and installed siding and roofs. I worked with him a lot when I was a kid growing up. </p>
<p>My grandfather was one of those people who had his own home, but would just kind of do things halfway on it to get by. He fixed everyone else&#8217;s house, but at his own house, he would only do what he absolutely had to do.</p>
<p>For example, my dad asked him to come over because we needed some steps on the front of our house. He came over and built us some temporary steps. He explained that they were good enough for now. Those steps were installed when I was probably five or six years old, and they were there until the day I left home when I was 18.  I guess that was &#8220;good enough for now.&#8221;</p>
<p>The point I&#8217;m trying to make here is that a lot of people are like that with their own products&#8230; &#8220;that&#8217;s good enough for now.&#8221; &#8220;Just put it up. I can fix it later,&#8221; but later never comes.  </p>
<p>Therefore, they&#8217;re putting up a half-ass product that really isn&#8217;t good. There are three things you should ask yourself about your products.</p>
<p><strong>1. Is your product the best you can possibly create?</strong></p>
<p>Think of the product you have &#8212; how can you make it better? Not for you, but for the consumer using the product. How can you make that product better?</p>
<p>The ideal customer service situation is you should have no customer service. You know that&#8217;s not going to happen, but that&#8217;s the idea and the objective. If you have a great product, you will eliminate a lot of your customer service. </p>
<p><strong>2. What makes your product unique?</strong></p>
<p>What is it about your product that&#8217;s different than every other product on the market? What makes you different than all of your competitors? </p>
<p>Sometimes, when you really think about it, there&#8217;s absolutely no difference whatsoever between your product and your competitor&#8217;s, except maybe that you have a different look and feel on your website. </p>
<p>You may say the information a little differently, but that&#8217;s not enough; you have to have something that the other guy doesn&#8217;t. You have to give the customer a unique product in order to make it stand out from the rest of the crap people offer in the marketplace.</p>
<p><strong>3. Will your product change with the times?</strong></p>
<p>Will you have to modify the product in the future? Did you create that product just because of a trend that&#8217;s happening in the marketplace, or did you create a product that is evergreen, one that never has to change? </p>
<p>That&#8217;s the ideal type of product, a product that never has to change. </p>
<p>For example, a weight loss product, for the most part, doesn&#8217;t really have to change, unless what you&#8217;re teaching people is blatantly wrong or could possibly hurt a person. </p>
<p>If you create evergreen products, you don&#8217;t have to keep going back and redoing your product because of changes that occur in the marketplace. Constantly having to update your products is a pain in the butt. </p>
<p>Do it right the first time, so that you never have to worry about fixing it later, and never settle for your products being &#8220;good enough for now.&#8221; Create the best products you can, make them unique and evergreen. Creating products that fit these criteria is the first step to long-term success in your business.</p>
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		<title>Sell a Great Product</title>
		<link>http://guruinamonth.com/sell-a-great-product-116/</link>
		<comments>http://guruinamonth.com/sell-a-great-product-116/#comments</comments>
		<pubDate>Thu, 23 May 2013 19:42:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Armand Morin]]></category>
		<category><![CDATA[Great]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Sell]]></category>

		<guid isPermaLink="false">http://guruinamonth.com/sell-a-great-product-116/</guid>
		<description><![CDATA[I get approached by a lot of different people who all have questions about making money online. They generally ask questions like: &#8220;What’s the latest and greatest?&#8221; &#8220;What’s the new information out there?&#8221; And, &#8220;What’s changed?&#8221; I always tell them what’s on my mind at the time and then try to answer their questions. One of the things I’ve been thinking about lately is the answer really isn’t about what’s new. It’s kind of about what’s old. It’s “what aren’t you doing right” to begin with. I market products and services on the Internet quite frequently. I’ve made millions of [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;" >
		<img src="http://www.armandmorin.com/wp-content/uploads/anon6f.jpg"  width="240" title="anon6f Sell a Great Product" alt="Sell a Great Product internet marketing general articles " />
		</p>
<p><img hspace="0"  vspace="10"  align="left"  src="http://www.armandmorin.com/wp-content/uploads/anon6f-150x150.jpg"  alt="Sell a Great Product internet marketing general articles " title="anon6f"  width="150"  height="150"  class="alignleft size-thumbnail wp-image-17471"   style="float:left;width:auto;margin:10px 20px 10px 0" />I get approached by a lot of different people who all have questions about making money online. They generally ask questions like: &#8220;What’s the latest and greatest?&#8221; &#8220;What’s the new information out there?&#8221; And, &#8220;What’s changed?&#8221;</p>
<p>I always tell them what’s on my mind at the time and then try to answer their questions. One of the things I’ve been thinking about lately is the answer really isn’t about what’s new. It’s kind of about <em>what’s old</em>. </p>
<p><strong>It’s “what aren’t you doing right” to begin with.</strong></p>
<p>I market products and services on the Internet quite frequently. I’ve made millions of dollars doing it, but there’s honestly only three ways to really make more money on the Internet. </p>
<h3>1. <a  href="http://guruinamonth.com/how-to-get-more-traffic-2/">Get more traffic</a> to your website.</h3>
<p>If you have a website right now, one way to increase the amount of income you earn is to get more traffic coming to that website. If you get more traffic, no matter what your conversion, you’re going to get more people to buy. That’s easy enough to understand. </p>
<h3>2. Increase your conversion.</h3>
<p>Increasing conversions means you need to get more people to buy. </p>
<p>For example, if you had 100 people coming to your website, and you had 2% conversion, which means two out of 100 would buy, then you’d have a 2% conversion. For most people, that’s a good number, but what if you had five people buy? Then you’d have a 5% conversion. You could make one tweak on your website, get more people to buy and instantly make more money.</p>
<p>Those are the two primary things that people focus in on. </p>
<p>1) Ways to get more traffic to your website<br/><br />
2) Ways to get more people to buy</p>
<p>They are usually tricks like pop ups, popovers, ways to interrupt people when they’re on your site in order to get them to pay attention to your marketing messages. </p>
<p>I have to tell you, there are some amazing tools out there that will help you do this, but sometimes I run across a site that has every single one of these tools on it at the same time. How ridiculous is that? In this case, you’re just pissing off the customer or the prospect when they come to your website. You don’t want to do that.</p>
<p>The third way though, I think, is a way most people don’t even think about. In fact, It’s what I call the mystery element. </p>
<h3> 3. Have a great product.</h3>
<p>It seems strange that I would say the mystery element is to have a great product, but it’s true.</p>
<p>Most people don’t really think about how great their product is. You see, we can put all these tricks in place, we can get more traffic, we can figure out ways to use all kinds of tactics to get more people to buy from us, but at the end of the day it’s still the same product. If the product is crap, people are not going to buy and if they do, you’re going to get refunds.</p>
<p>I was thinking about this the other day. You can spray air freshener on dog crap, but at the end of the day it’s still dog crap. So, what you need to do is increase the value of your product. </p>
<p>Ultimately, if you want to make more money from your website, you have to do ALL three things. You have to increase traffic. You have to increase your conversions. And you absolutely have to have a great product.</p>
<p><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/dnJIM4OsORU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/k8o6DR0w1qU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/uzA52j_rObI" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/rWBVKsXDf3g" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/Yr2RgR6rpEQ" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/PJ9O1ItI5DM" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/QOwOZZB0Zm8" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/Be4CS4xWJ3U" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/qJ9nhzYzhJo" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/nDduw5nfZXs" height="1" width="1"/><img 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		</item>
		<item>
		<title>A New Game: Cell Phone Jenga!</title>
		<link>http://guruinamonth.com/a-new-game-cell-phone-jenga/</link>
		<comments>http://guruinamonth.com/a-new-game-cell-phone-jenga/#comments</comments>
		<pubDate>Thu, 23 May 2013 19:27:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Todd Falcone]]></category>
		<category><![CDATA[Cell]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[Jenga]]></category>
		<category><![CDATA[Phone]]></category>

		<guid isPermaLink="false">http://guruinamonth.com/a-new-game-cell-phone-jenga/</guid>
		<description><![CDATA[Come play the newest Connection Game in town!  Cell Phone Jenga is taking the planet by storm&#8230;thanks to Art Jonak.  When you choose to play, you could possibly win 1) A better, more deeply meaningful connection with whomever you are with and 2) A free meal! And&#8230;what&#8217;s not to like about free food and a better connection with another human being? Who&#8217;s playing? Click here to view the embedded video. Share if you Care! Todd Falcone]]></description>
			<content:encoded><![CDATA[<p>Come play the newest Connection Game in town!  Cell Phone Jenga is taking the planet by storm&#8230;thanks to Art Jonak.  When you choose to play, you could possibly win 1) A better, more deeply meaningful connection with whomever you are with and 2) A free meal! </p>
<p>And&#8230;what&#8217;s not to like about free food and a better connection with another human being?</p>
<p>Who&#8217;s playing?</p>
<p style="text-align: center;">
<p><em>Click here to view the embedded video.</em></p>
</p>
<p style="text-align: left;">Share if you Care!</p>
<p><a rel="nofollow" href="http://toddfalcone.com/a-new-game-cell-phone-jenga/">Todd Falcone</a></p>
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		<title>Journaling and the importance of focusing on beauty in your life now and in the past…</title>
		<link>http://guruinamonth.com/journaling-and-the-importance-of-focusing-on-beauty-in-your-life-now-and-in-the-past/</link>
		<comments>http://guruinamonth.com/journaling-and-the-importance-of-focusing-on-beauty-in-your-life-now-and-in-the-past/#comments</comments>
		<pubDate>Thu, 23 May 2013 19:20:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[David Wood]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[focusing]]></category>
		<category><![CDATA[Importance]]></category>
		<category><![CDATA[Journaling]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[Past]]></category>

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		<description><![CDATA[This is probably going to be a short blog post, because I need to eat here in about 15 minutes (I love food) I had an interesting experience today, where I didn&#8217;t think there was positives around a couple of years in my life when things&#8230; Read more David Wood&#8217;s MLM Marketing Prosperity Blog]]></description>
			<content:encoded><![CDATA[<p>This is probably going to be a short blog post, because I need to eat here in about 15 minutes <img src='http://guruinamonth.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':-D' class='wp-smiley' />  (I love food) I had an interesting experience today, where I didn&#8217;t think there was positives around a couple of years in my life when things&#8230; Read more</p>
<p><a rel="nofollow" href="http://workwithdavidwood.com/journaling-and-the-importance-of-focusing-on-beauty-in-your-life-now-and-in-the-past/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=journaling-and-the-importance-of-focusing-on-beauty-in-your-life-now-and-in-the-past">David Wood&#8217;s MLM Marketing Prosperity Blog</a></p>
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		<title>Best Buy’s Tip For Getting Rid Of Money Worries</title>
		<link>http://guruinamonth.com/best-buys-tip-for-getting-rid-of-money-worries/</link>
		<comments>http://guruinamonth.com/best-buys-tip-for-getting-rid-of-money-worries/#comments</comments>
		<pubDate>Thu, 23 May 2013 19:08:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[BEST]]></category>
		<category><![CDATA[Buy’s]]></category>
		<category><![CDATA[getting]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[Worries]]></category>

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		<description><![CDATA[In April, Best Buy, who has struggled financially in recent years, announced a new partnership with Samsung. While Samsung has long had products scattered throughout Best Buy stores, they are paying Best Buy to put their products in the spotlight. Samsung says that it will open 1,400 “mini-stores” inside of Best Buy stores by the end of June. Called a “Samsung Experience Shop,” the mini-store will have an entire section devoted to Samsung products such as the smartphones, tablets, cameras, laptops, etc. and will include customer support for Samsung products similar to the “Genius Bar” at Apple stores. 1,400 mini-stores [...]]]></description>
			<content:encoded><![CDATA[<p>In April, Best Buy, who has struggled financially in recent years, announced a new partnership with Samsung.</p>
<p>While Samsung has long had products scattered throughout Best Buy stores, they are paying Best Buy to put their products in the spotlight.</p>
<p>Samsung says that it will open 1,400 “mini-stores” inside of Best Buy stores by the end of June.</p>
<p>Called a “Samsung Experience Shop,” the mini-store will have an entire section devoted to Samsung products such as the smartphones, tablets, cameras, laptops, etc. and will include customer support for Samsung products similar to the “Genius Bar” at Apple stores.</p>
<p>1,400 mini-stores opening within just a couple of months. That is some massive action. And just the first step in Best Buy’s new &#8220;mini-store concept&#8221; which it plans to expand to more brands and products. The goal is to encourage more store visitors and a higher percentage of them to whip out their wallets and buy.</p>
<p>Moreover, it&#8217;s an attempt to move more traffic to their stores <em>and away from online competition.  </em>The basic strategy is<em> to </em>dedicate more space to higher-margin products and eliminate things that don’t sell. As for Samsung, this was a quicker and relatively less expensive way to broaden their retail footprint and move towards providing their consumers what they want which is better customer service.</p>
<p>There are two important strategies at work here. One is the massive action they are taking. The second is something many miss—and that is to focus on the things that will produce the most value.</p>
<p>It’s not uncommon to see big companies roll out a huge, massive campaign like this.</p>
<p>But as an entrepreneur and small business owner, massive action surrounding focused efforts like this &#8211; often go undone, even though it’s these types of efforts that can create considerable growth and huge profit. Especially when, like Samsung and Best Buy, it’s focused on things that will increase your business and profits the most.</p>
<p>The past two years, the GKIC Marketer of the Year at SuperConference, won because they took massive action in a rapid focused effort; creating and executing multiple campaigns and taking advantage of multiple opportunities all at once.</p>
<p>For example, this year’s Marketer of the Year winner, Jimmy Nicholas implemented 20+ direct mail campaigns, and in one year’s time, transformed his business and life.  Jimmy took his business, which had lost money for three consecutive years, to a 600% increase in profits.</p>
<p>It’s not just the Marketer of the Year that you’ll see this behavior—and results. If you talk to the most successful <a  href="http://guruinamonth.com/page/316/">business owners</a>, it is this concept of taking massive action that many credit for doubling their incomes (or more) and providing breakthrough business moments.</p>
<p>For those who don’t take this step, the common excuses are that they can’t afford the time or designate the resources to do something like this. Or they are a business of one and “wear all of the hats” and they have their priorities cast in stone.</p>
<p>Virtually every business owner has at least one time when, for whatever reason, they are cash strapped and feel resourceless. And if not money strapped, they are “time strapped&#8221; and can’t figure out how to put more hours in the day to get everything done.</p>
<p>The fact is, there is always something you can do. Let me say that again. There is ALWAYS a way to get things done.</p>
<p>Of course, you don’t want to be foolish about spending your time or your resources…because let’s face it, unlike the big, dumb companies, you can’t afford to waste either.</p>
<p>So the first thing you need to do is figure out exactly what you want and where you want to go.</p>
<p>When I meet with clients privately, I discuss the “picture” of their business and life as they want it to be…a few years, five years, sometimes ten years into the future.</p>
<p>One of the things I learned from “Psycho-Cybernetics” is that the human mind needs the destination to navigate and move toward.  The clearer the destination, the better and faster the progress.</p>
<p>You CAN make a lot of headway at a rapid pace in life, but still not be moving toward a destination you want. I know. I’ve done that more than once. So the first thing to do to get your business moving in the right direction is to give careful, serious thought about where you want to go, what you want your business and life to be like.</p>
<p>Once you have that in place, get resourceful and put a plan in place to take massive action in a clear, focused effort on what will produce the highest possible results.</p>
<p>In my book <em>“The Ultimate <a  href="http://guruinamonth.com/workwithdave-why-your-mlm-internet-marketing-plan-is-valuablehttpt-coocegt1me/">Marketing Plan</a>”</em> I tell a story of a young chiropractor who was getting ready to open his new practice—with at least a dozen competing chiropractors surrounding his office that were already established. He spent a full month prior to opening his office going door to door.</p>
<p>He knocked on 2000 doors and introduced himself, asking the residents about the area and their health interests and making friends. From the first day he opened his doors and started seeing patients, his practice prospered. In fact, in his first year, it outperformed all the established practices in the area.</p>
<p>A GKIC member strapped for cash is looking into getting an intern from the local college who will work for free, giving her more time so she can implement more in her business. [Not yet a member? Get two months free with our most incredible free gift ever here.]</p>
<p>Best Buy’s new CEO Hubert Joly could have whined and complained and made a lot of excuses about the mess he inherited.  He could have continued to do business as usual and watched Best Buy continue down a losing path. But instead he was resourceful.  Looking at what Best Buy had and what it was lacking, he came up with an innovative and massive campaign  that could provide a huge win for not only Best Buy, but for its vendors and customers as well.</p>
<p>It is inexcusable to be without resourcefulness. This is about character, not cash, nor time.</p>
<p>There are millionaires, multi-millionaires and billionaires that started with nothing. And everyone has the same 24 hours in a day.</p>
<p>Are you going to continue down the same path you’ve been heading, watching others pull ahead while you fall further behind , wondering what happened?  Or are you going to figure out how to take advantage of opportunities and act on ideas quickly, so you can start experiencing the kind of big breakthroughs that will help create the kind of money that buys autonomy?</p>
<div id="attachment_4010" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-4010" title="Eben Pagan Accelerate System" src="http://dankennedy.com/blog/wp-content/uploads/eben-pagan-300x153.jpg" alt="" width="300" height="153" />
<p class="wp-caption-text">Click The Picture Now To Discover The 6 Steps To Building A Successful Business</p>
</div>
<p><strong>NOTE:</strong> If you are feeling overwhelmed and wondering how to take massive action in your business, Eben Pagan, who runs multiple REAL businesses and generates serious 7-figure numbers just released a new report and video which reveals five simple steps you can take TODAY to dramatically increase your productivity.</p>
<p align="left">And because you are reading this, <strong>you get it</strong> <strong>FREE</strong>. So if you really want to know how to get more out of your time and resources so you can take the kind of action that leads to major breakthroughs, then I highly recommend you<strong> check out Eben’s FREE report and video now by clicking here.</strong></p>
<p><a rel="nofollow" href="http://dankennedy.com/blog/uncategorized/best-buys-tip-for-getting-rid-of-money-worries/">Small Business Marketing Blog | GKIC</a></p>
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		<title>Feel Good About Your Life and Be Happy</title>
		<link>http://guruinamonth.com/feel-good-about-your-life-and-be-happy/</link>
		<comments>http://guruinamonth.com/feel-good-about-your-life-and-be-happy/#comments</comments>
		<pubDate>Thu, 23 May 2013 19:06:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[about]]></category>
		<category><![CDATA[Feel]]></category>
		<category><![CDATA[Good]]></category>
		<category><![CDATA[Happy]]></category>
		<category><![CDATA[life]]></category>

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		<description><![CDATA[Sometimes people feel that they are controlled by external circumstances.  But the fact is that your life is largely determined by your own personal choices and decisions in every area.  You are where you are and what you are because of yourself.  You have gotten yourself to where you are as the result of the choices and decisions that you have made in the past.  If you want to be somewhere else in the future, it is up to you to make new and better choices and decisions in the present. Action&#8211;Defined One of the most important discoveries in 20th [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-7697" title="Feel Good-Be Happy-Your Life" src="http://www.briantracy.com/blog/wp-content/uploads/2013/05/Feel-Good-Be-Happy-Your-Life-e1369244236541-150x91.jpg" alt="Feel Good-Be Happy-Your Life" width="150" height="91" />Sometimes people feel that they are controlled by external circumstances.  But the fact is that your life is largely determined by your own personal choices and decisions in every area.  You are where you are and what you are because of yourself.  You have gotten yourself to where you are as the result of the choices and decisions that you have made in the past.  If you want to be somewhere else in the future, it is up to you to make new and better choices and decisions in the present.<span id="more-7685"></span></p>
<h2><strong>Action&#8211;Defined</strong></h2>
<p>One of the most important discoveries in 20th century thought has been the central role of the actions that you take.  An action is defined as something with a consequence.  Using this definition, even an <em>inaction</em> can be considered to be an <em>action</em>, because inaction, or a failure to act on your part, has a consequence that can dramatically impact your life.</p>
<p style="padding-left: 30px;"><strong>FREE REPORT: Step-by-step guide on Goal Setting, a $  20 value.</strong></p>
<p>For example, a person who fails to finish school, or fails to read regularly, or to listen to audio tapes and take additional training, is committing to what you might call an “inaction.”  But because it has devastating consequences on the future for that person, it can be considered an action as well.</p>
<p>The most important actions that you take in determining the quality of your life revolve around the virtues and values that you decide to embrace and live by.  They are as important to <strong>your life</strong> as breathing in and breathing out.  The fact is that everything that you do is largely determined by what you feel to be good and right and true about life and people-your values!</p>
<p>When you are living consistent with your values, you <strong>feel good</strong> about yourself.  When you are living inconsistent with your values, you feel badly about yourself.</p>
<h2><strong>Be Happy and Feel Good</strong></h2>
<p>Aristotle, perhaps the greatest of all the philosophers, broke new ground in thinking when he determined that all of human action is aimed at achieving the happiness of the individual.  He said that we are all the same in this one respect.  We all seek happiness, however we define it.  Everything you do is merely a step in the direction of achieving the ultimate happiness you seek. Aristotle did not stop there.  He went on to point out that only the good can <strong>be happy</strong>, and only the virtuous can be good.  Therefore, all happiness is determined by the ability of the individual to establish and live by values and virtues that are life enhancing.</p>
<p>From the earliest days of civilization, the purpose of an education was to instill values into the character of the young.  For the first 200 years of American historical development, it was understood that the purpose of the schools was to teach values and the purpose of the home was to teach religion.  Young people were instructed by reading the stories, poems and plays of men and women in previous time periods who most demonstrated and illustrated the values by which that person should live if a person wanted to have a happy life.</p>
<p>Aristotle went on to point out that, if you have been brought up without clear values, you can develop values by deciding upon the kind of person you want to be and then by acting as if you had the values that that person would have.</p>
<h2><strong>Sculpt Your Life and Your Future</strong></h2>
<p>The wonderful thing about being a human being is that you are free to shape and sculpt your own character.  You can make new choices and decisions at any time of life, especially with regard to your values, and begin acting as if you had those values already.</p>
<p>Perhaps the measure essence of happiness is your ability to achieve the three common goals of self-respect, self-esteem and personal pride that everyone wants.  It is only when you have these three in sufficient quantities that you feel really good about yourself.</p>
<p>Thank you for reading this article about changing your life and how you can be happy. Please share and comment below!</p>
<div class="topics">
<p>Topics included in this article include</p>
<h1><em>Be Happy</em></h1>
<h1><em>Your Life</em></h1>
<h1><em>Feel Good</em></h1>
</div>
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		<title>Armand Morin Show – Episode #7</title>
		<link>http://guruinamonth.com/armand-morin-show-episode-7-22/</link>
		<comments>http://guruinamonth.com/armand-morin-show-episode-7-22/#comments</comments>
		<pubDate>Wed, 22 May 2013 20:23:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Armand Morin]]></category>
		<category><![CDATA[armand]]></category>
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		<description><![CDATA[After a long break.. LIKE A YEAR&#8230; I&#8217;m back with the Armand Morin Show. This first edition back we cover 3 important piece of information which can and will help your business. Plus, I give my thoughts on some controversial issues. Listen in I think you&#8217;ll like it! Download Here Click Here To Subscribe To The Show Via iTunes Armand Morin Network]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;" >
		<img src="http://www.armandmorin.com/wp-content/uploads/armandmorinshow.png"  width="240" title="armandmorinshow Armand Morin Show   Episode #7" alt="Armand Morin Show   Episode #7 armand morin show " />
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<p><img hspace="0"  vspace="10"  align="left"  src="http://www.armandmorin.com/wp-content/uploads/armandmorinshow-150x150.png"  alt="Armand Morin Show   Episode #7 armand morin show " title="armandmorinshow"  width="150"  height="150"  class="alignleft size-thumbnail"   style="float:left;width:auto;margin:10px 20px 10px 0" />After a long break.. LIKE A YEAR&#8230; I&#8217;m back with the Armand Morin Show. This first edition back we cover 3 important piece of information which can and will help your business. Plus, I give my thoughts on some controversial issues. Listen in I think you&#8217;ll like it!</p>
<p><br/><br />
Download Here<br/><br />
<span id="more-17027" ></span><br/><br />
<strong>Click Here To Subscribe To The Show Via iTunes</strong></p>
<p><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/AA-x3yeBies" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/hT2la2PaWcY" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/UQZUgZaOziU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/NnWFSoqWJuw" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/cIukPVAEIBg" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/qaLhBy3cde4" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/fggJSUCwzIU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/AhSB3InNdr4" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/ty3qOPWYbY8" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/9hZjmZngEko" height="1" width="1"/><img 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src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/MI4ONq1LxHM" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/EIoNFYk0u7I" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/Pts-zZU9oyU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/batc-0Bq_-0" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/z0AuwC5oVg4" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/yg4NYJRCgMU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/l6thhjT6T7U" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/aST5xGZ40wU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/BRRfUsMZwgc" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/6skTzn-vhxU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/qH3i-AAok2E" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/UXgdMuxtYtk" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/Uo7WjiJRqzM" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/CEZu7YS3KgU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/UoKsJwdlOEk" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/MKl_Wg2C3CY" height="1" width="1"/><br />
<a rel="nofollow" href="http://feedproxy.google.com/~r/ArmandMorinNetwork/~3/MKl_Wg2C3CY/">Armand Morin Network</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Speak with Confidence</title>
		<link>http://guruinamonth.com/how-to-speak-with-confidence/</link>
		<comments>http://guruinamonth.com/how-to-speak-with-confidence/#comments</comments>
		<pubDate>Wed, 22 May 2013 20:08:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Todd Falcone]]></category>
		<category><![CDATA[Confidence]]></category>
		<category><![CDATA[Speak]]></category>

		<guid isPermaLink="false">http://guruinamonth.com/how-to-speak-with-confidence/</guid>
		<description><![CDATA[A listener of mine asked me recently about how he could learn to speak with more confidence to his prospects, which is VERY common issue people face.  In this quick video, I give a few simple tips on how to deliver your message with greater conviction and posture to produce better results. Click here to view the embedded video. Todd Falcone]]></description>
			<content:encoded><![CDATA[<p>A listener of mine asked me recently about how he could learn to speak with more confidence to his prospects, which is VERY common issue people face.  In this quick video, I give a few simple tips on how to deliver your message with greater conviction and posture to produce better results.</p>
<p style="text-align: center;">
<p><em>Click here to view the embedded video.</em></p>
</p>
<p><a rel="nofollow" href="http://toddfalcone.com/how-to-speak-with-confidence/">Todd Falcone</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Follow Me on Google+</title>
		<link>http://guruinamonth.com/follow-me-on-google-29/</link>
		<comments>http://guruinamonth.com/follow-me-on-google-29/#comments</comments>
		<pubDate>Tue, 21 May 2013 21:10:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Armand Morin]]></category>
		<category><![CDATA[follow]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://guruinamonth.com/follow-me-on-google-29/</guid>
		<description><![CDATA[Ok, just started using Google+. I have to say I&#8217;m extremely impressed with what I&#8217;ve seen so far. It&#8217;s fast which is a lot more than I can say about FaceBook. One of the key points for me though is that it is very intuitive. Sure I had a few things that I didn&#8217;t know immediately but I figured them out in a matter of minutes. How does this compare to Google Buzz? Buzz is pretty much irrelevant now. Google+ makes it totally obsolete. Do I think this is a FaceBook killer? Probably, not, but is it an alternative option? [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;" >
		<img src="http://www.armandmorin.com/wp-content/uploads/googleplus-icon.png"  width="240" title="googleplus icon Follow Me on Google+" alt="Follow Me on Google+ general " />
		</p>
<p><img hspace="0"  vspace="10"  align="left"  src="http://www.armandmorin.com/wp-content/uploads/googleplus-icon-150x150.png"  alt="Follow Me on Google+ general " title="googleplus-icon"  width="150"  height="150"  class="alignleft size-thumbnail wp-image-17047"   style="float:left;width:auto;margin:10px 20px 10px 0" />Ok, just started using <a  href="http://guruinamonth.com/follow-me-on-google/">Google</a>+. I have to say I&#8217;m extremely impressed with what I&#8217;ve seen so far. It&#8217;s fast which is a lot more than I can say about <a  href="http://guruinamonth.com/top-5-facebook-topics-of-2011/">FaceBook</a>. One of the key points for me though is that it is very intuitive. Sure I had a few things that I didn&#8217;t know immediately but I figured them out in a matter of minutes. </p>
<p>How does this compare to Google Buzz? Buzz is pretty much irrelevant now. Google+ makes it totally obsolete. Do I think this is a FaceBook killer? Probably, not, but is it an alternative option? Definitely YES! It seems so much more streamlined and certainly well thought out. I have to say, from what I&#8217;ve seen so far, I really like it.</p>
<p><strong>Can you follow me on Google+? </strong></p>
<p>I&#8217;m so glad you asked&#8230; YES YOU CAN. LOL</p>
<h2><strong>Click Here To Follow Me on Google+</strong></h2>
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		<item>
		<title>Great Sales People Influence A Customers Buying Power</title>
		<link>http://guruinamonth.com/great-sales-people-influence-a-customers-buying-power/</link>
		<comments>http://guruinamonth.com/great-sales-people-influence-a-customers-buying-power/#comments</comments>
		<pubDate>Tue, 21 May 2013 20:31:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Buying]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Great]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[PEOPLE]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[sales]]></category>

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		<description><![CDATA[To achieve anything big or worthwhile you need the support of lots of people.  Most successful business, sales people and entrepreneurs in our society are those who have learned how to sell people on not only their ideas, but the ideas of others to increase their buying power.  Your ability to get the support of the key people in your business and personal world will have as much to say about your ultimate success as anything else. When we talk about “selling people on your ideas”, many people feel a little uneasy.  They think to themselves that this cannot really [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-7675" title="Sales People-Buying Power-Key People" src="http://www.briantracy.com/blog/wp-content/uploads/2013/05/Sales-People-Buying-Power-Key-People2-e1369086281930-150x84.jpg" alt="Sales People-Buying Power-Key People" width="150" height="84" />To achieve anything big or worthwhile you need the support of lots of people.  Most successful business, sales people and entrepreneurs in our society are those who have learned how to sell people on not only their ideas, but the ideas of others to increase their buying power.  Your ability to get the support of the key people in your business and personal world will have as much to say about your ultimate success as anything else.<span id="more-7662"></span></p>
<p>When we talk about “selling people on your ideas”, many people feel a little uneasy.  They think to themselves that this cannot really apply to them because they are not really in sales.  But this is silly.</p>
<p style="padding-left: 30px;"><strong>FREE FINANCIAL REPORT: The Way to Wealth</strong></p>
<p>You see, everyone is in sales.  Everyone sells something to someone under some conditions.  From the time you are an infant and you begin selling your parents on the idea of changing your diapers or, getting you a bottle or rocking you to sleep, you are in sales.  Your <strong>buying power</strong> as a child are your smiles and sweetness on the one hand, and your crying and screams of annoyance on the other.  And in either case, you are attempting to make a sale of some kind.</p>
<h2><strong>What is Sales?</strong></h2>
<p>A good definition of selling might help.  Selling is the ability to influence others to cooperate with you to achieve your goals.  You only have two choices.  You can get <strong>key people</strong> to cooperate with you or you can simply cooperate with them.  You can be an agent of influence or you can be a recipient of influence.  You can be good at the business of influencing and persuading others people or you can be poor at it.  But in any case, you are in sales.</p>
<p>Fortunately, the basic principles of sales have been known for several thousands of years. A market transaction, from the earliest times, has been defined as a transaction where both parties feel that they gain by trading with the other.  Otherwise, if the market is free and open, one or both parties would not enter into the transaction.</p>
<p>When you go out into the marketplace to sell a product or service today, the case that you must make, is that your product or service will be of greater value or enjoyment to the customer than the money that the customer will have to acquire it.  Your product or service must also offer a greater benefit or value to the customer than an alternative use of the money.  This is where sales is absolutely essential to all transactions.</p>
<p>There are two major areas of your life where your ability to sell people on your ideas will determine your ultimate success or failure.  The first is when you work for a company.  The second is when you start your own business and become an entrepreneur.  I’ll talk about the selling skills you need in both cases, but let’s start with selling your ideas at your place of work.</p>
<p>What is the purpose of a business?  Many people would say that it is to make a profit.  However, the profit is merely the result of operating a business efficiently.  The real purpose of a business is to create and keep a customer.  Therefore, whenever you have an idea that can help your business to create and keep a business, or to operate more efficiently, you have a product idea that you need to sell.</p>
<h2><strong>Good Sales People Answer the Right Questions</strong></h2>
<p>The number one question in sales, asked by every customer is, “What’s in it for me?”  We say that every customer is tuned into his or her own favorite radio station “WII-FM,”  What’s in it for me?</p>
<p>People buy for their reasons, not your reasons.  Tony Alessandra’s Platinum Rule says that you must do unto others as they wish to be done unto, not as you wish to be done unto.  In sales, this simply means that you must sell unto others in terms of what they want and need, before you start talking about what you want and need.  The failure to understand this simple point is the reason why most <strong>sales people</strong> either underachieve or fail in the field of selling.  They are so caught up in what they are selling that they forget to take the necessary time to find out what it is that the person they are talking to might be buying.</p>
<p>The two major motivators of human action have always been the desire for gain and the fear of loss.  People buy a product, service or an idea based on their anticipation that they will be better off by following your recommendation than they would be if they did nothing at all.  People may also fear that they will lose substantially more than what you are selling will cost them to preserve their current situation.</p>
<p>In every case, you are selling an opportunity to achieve, avoid or preserve something,  If you are selling an investment account or idea, you are selling the customers hope that he or she will be better off and even financially independent in the future.  If you are selling life insurance you are appealing to the fear that his family or business will be left destitute or ruined should an accident occur.  In either case, you are appealing to the desire for gain or the fear of loss.</p>
<h2><strong>Influencing Key People and Increasing Buying Power</strong></h2>
<p>The bottom line of successful selling, which I have studied and practiced for thirty years, is that customers want to know what your ideas will do for them rather than what it is.  Experienced sales people, of all kinds, talk in terms of how their idea will benefit the customer in his or her current situation.  Inexperienced sales people talk about the features and the characteristics of their product or service, as if these had some kind of motive power.</p>
<p>Thank you for reading this article about good sales people and increasing buying power. Please share and comment below!</p>
<div class="topics">
<p>Topics included in this article include</p>
<h1><em>Sales People</em></h1>
<h1><em>Key People</em></h1>
<h1><em>Buying Power</em></h1>
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		<title>The Value Gap</title>
		<link>http://guruinamonth.com/the-value-gap-37/</link>
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		<pubDate>Mon, 20 May 2013 21:46:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Armand Morin]]></category>
		<category><![CDATA[value]]></category>

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		<description><![CDATA[I love research. It’s one of my favorite past times on the Internet and I do it just about every day in one form or another. Researching competitors and other industries out there is something you should be doing on a regular basis to see exactly how they work and if you can get any ideas for your business. In fact, many of the tactics you see that are being used in whatever market is typically borrowed from another market. We borrow all the time. At one point a few years back I was called the most honest thief in [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;" >
		<img src="http://www.armandmorin.com/wp-content/uploads/fish-hooked-onprice.png"  width="240" title="fish hooked onprice The Value Gap" alt="The Value Gap general " />
		</p>
<p><img hspace="0"  vspace="10"  align="left"  src="http://www.armandmorin.com/wp-content/uploads/fish-hooked-onprice.png"  alt="The Value Gap general " title="fish-hooked-onprice"  width="150"  height="150"  class="alignleft size-full wp-image-17100"   style="float:left;width:auto;margin:10px 20px 10px 0" />I love research. It’s one of my favorite past times on the Internet and I do it just about every day in one form or another. </p>
<p>Researching competitors and other industries out there is something you should be doing on a regular basis to see exactly how they work and if you can get any ideas for your business. </p>
<p>In fact, many of the tactics you see that are being used in whatever market is typically borrowed from another market. We borrow all the time. At one point a few years back I was called the most honest thief in the industry because I would steal ideas from all kinds of industries, but I always shared where I found it. </p>
<p>Recently, I happened to be on a website, and I was looking at the product. It sounded good so I wanted to see what their price points were. Here is what I noticed, and it was a very interesting strategy. </p>
<p>The first thing was that you could join this particular site for $  99 a month. I thought that was fairly reasonable, but beneath that it said “or buy one full year for only $  497.” I stopped for a moment and read it again.</p>
<p>Let me ask you a question. Which one do you think they were really trying to promote? If you said the $  497, then I would say you were right. </p>
<p>Now, I don’t know this company, but let’s break it down and check it out. At $  99 a month, that’s approximately $  1,200 a year or, you could pay a one time cost for the year of just $  497, which saves you about $  700. So, you would be a fool to take the $  99 a month option.</p>
<p>They are using a tactic I call the value gap, which means there’s a distance between what you want people to take or to actually purchase versus a decoy. </p>
<p>The decoy is set out just to show value and without the decoy, the value would just be $  497. Here’s why — $  497 by itself may or may not be attractive, but when you compare it to paying $  1,200 a year, $  497 instantly becomes very attractive.</p>
<p>You have to be careful as far as the structure on this. If you didn’t have $  497, then the $  99 would sound attractive, because it’s affordable and if you don’t have the extra $  400 on top of that, it may be your better option, but again, over the course of a year, you’re paying $  1,200. </p>
<p>The point about this particular strategy is that it only works if you have the decoy. So, there are two distinct strategies. </p>
<p>Think about how you could do this for your business and how you could implement this strategy as well into a <a  href="http://guruinamonth.com/personal-tour-of-nonstop-traffic-formula-private-membership-site/">membership site</a>. </p>
<p>Think of how you could implement this into one of your products. You could even twist it to make it work for a service business. It’s quite a brilliant strategy and I have to applaud them for implementing it. It’s something I will have to try out on something in the future. If it works, I’ll give you an update on it in a future article.</p>
<p>Just keep it in mind that there are different ways to present your information to people and to make it so they actually want to buy it. You see, I believe that any information can be made more attractive from a prospect’s point of view.  </p>
<p>This new tactic was found simply by researching what is out there and what is being used and working in other industries. Drop me a line with your results if you try this tactic out.</p>
<p><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/TNw9-5cg4kY" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/HBrIvrSYbnw" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/3KRC5YDrnV4" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/OHk2_r4l2kg" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/B7H_hJdwf14" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/edNg4Zka2vE" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/wSqSuHrmscA" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/y5V4xeSioxM" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/0wmrQPwONHM" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/47xrkbRrPTg" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/1trx6eMosAk" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/cPf5fHWOAsA" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/h4MAum6dVSk" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/phJTszFqqGA" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/7GKbvMQ8tvA" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/FR8g2PmIePI" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/zmAst-mKgpY" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/XkcakzhaY2A" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/fgp1Wwm6_f4" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/ArmandMorinNetwork/~4/esPur4RGJKM" height="1" width="1"/><img 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		<title>4 Steps To Profitably Marketing &amp; Branding Yourself, Your Product &amp; Your Company</title>
		<link>http://guruinamonth.com/4-steps-to-profitably-marketing-branding-yourself-your-product-your-company/</link>
		<comments>http://guruinamonth.com/4-steps-to-profitably-marketing-branding-yourself-your-product-your-company/#comments</comments>
		<pubDate>Mon, 20 May 2013 21:15:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Dan Kennedy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Profitably]]></category>
		<category><![CDATA[Steps]]></category>
		<category><![CDATA[Yourself]]></category>

		<guid isPermaLink="false">http://guruinamonth.com/4-steps-to-profitably-marketing-branding-yourself-your-product-your-company/</guid>
		<description><![CDATA[Remember the film, &#8220;Jurassic Park&#8221;&#8230; where massive monsters from the past roamed free to devour any and all who made the mistake of getting too close? Great fun. If you were on the &#8220;dining&#8221;  side of the equation.  But that&#8217;s how it goes in the jungle&#8230; and often enough, in business as well. Which brings up a question&#8230; ask yourself this:  &#8220;Am I a big-dumb-but-happy Dinosaur company?&#8221; If the answer is YES&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;THEN you don&#8217;t need to read any further. What you&#8217;ll learn here won&#8217;t matter a hill of beans&#8230;. you&#8217;re already too far up the food chain for what I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<p>Remember the film, &#8220;Jurassic Park&#8221;&#8230; where massive monsters from the past roamed free to devour any and all who made the mistake of getting too close?</p>
<p>Great fun. If you were on the &#8220;dining&#8221;  side of the equation.  But that&#8217;s how it goes in the jungle&#8230; and often enough, in business as well.</p>
<p>Which brings up a question&#8230; ask yourself this:  &#8220;Am I a big-dumb-but-happy Dinosaur company?&#8221;</p>
<p>If the answer is YES&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;THEN you don&#8217;t need to read any further. What you&#8217;ll learn here won&#8217;t matter a hill of beans&#8230;. you&#8217;re already too far up the food chain for what I&#8217;m going to discuss.</p>
<p>Eat hearty my friends.</p>
<p>On the other hand&#8230;.</p>
<p>If the answer is NO&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;THEN there&#8217;s still hope to avoid some serious mistakes you could be making in regards to the way you look at BRANDING (and marketing) your products and services.</p>
<p>The 4 Steps To Profitably Marketing &amp; Branding Yourself, Your Product and Your Company from my friend and business leader Eben Pagan reveals many strategies and pitfalls at length.</p>
<p>Big-Dumb-Happy Dinosaurs can afford to burn cash willy-nilly&#8230;at least for a while, nothing lasts forever. Their reasoning when it comes to branding is purely DEFENSIVE &#8211; they&#8217;re king of the forest and therefore feel the need to roar as loud as possible to scare away competitors large and small.</p>
<p>That&#8217;s NOT the right approach for the nimble, up-and-coming entrepreneur&#8230; instead, you want to apply the principles of &#8220;Direct Branding&#8221; to make your business resonate on a deep, emotional, even primordial level with your prospects.</p>
<p>You see&#8230; way back in prehistoric times, today&#8217;s lumbering corporate thunder lizards were mere slithering shadows of their current selves&#8230; but they grew to gargantuan status through the use of these very same &#8220;direct branding&#8221; principles.</p>
<p>And the good news for you is that YOU can leverage &#8220;direct branding&#8221; in YOUR business. It&#8217;s all spelled out in the brand new report from my friend Eben Pagan, entitled:</p>
<p> “The Profitable Marketing &amp; Branding Manifesto &#8211; How To Market &amp; Brand Yourself, Your Product &amp; Your Business&#8221; </p>
<p>Inside, you’ll discover:</p>
<p>&gt;&gt; Why most companies use the WRONG approach to branding when they spend money to market themselves&#8230; which does nothing to expand market share and instead could well lead them down the path of extinction!</p>
<p>&gt;&gt; What branding actually is, and how the key ways it works to trigger powerful responses on a deep psychological and emotional level</p>
<p>&gt;&gt; How to combine your direct marketing and branding together&#8230; creating a POWERFUL synergy that established an instant and irresistable connection with your prospects&#8230; you&#8217;ll be able to communicate your messages in a way that&#8217;s infinitely more powerful than you ever imagined possible.</p>
<p>&gt;&gt; The secret to leveraging these strategies to acquire MANY more customers, expand your business, and also grow your profits and income!</p>
<p>The report works in tandem with a step-by-step video from Eben where he takes you by the hand through the process of identifying your own brand “hot buttons” and then using the strategies to build your brand and massively increase your sales.</p>
<p>It&#8217;s all here, all FREE, and you can get it NOW by clicking here!</p>
<p>Grab it now and discover how you can turn your current business into a awe-inspiring marketing monster!</p>
<p>NOTE: This report and FREE video training will be taken down soon, so click now before you lose your chance to get this information.</p>
<p><a rel="nofollow" href="http://dankennedy.com/blog/small-business-marketing-tips/4-steps-to-profitably-marketing-branding-yourself-your-product-your-company/">Small Business Marketing Blog | GKIC</a></p>
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		<title>Just Released – WPSalesLetter.com</title>
		<link>http://guruinamonth.com/just-released-wpsalesletter-com-46/</link>
		<comments>http://guruinamonth.com/just-released-wpsalesletter-com-46/#comments</comments>
		<pubDate>Sun, 19 May 2013 22:31:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Armand Morin]]></category>
		<category><![CDATA[Just]]></category>
		<category><![CDATA[Released]]></category>
		<category><![CDATA[WPSalesLetter.com]]></category>

		<guid isPermaLink="false">http://guruinamonth.com/just-released-wpsalesletter-com-46/</guid>
		<description><![CDATA[I just released my laterest product called WP Sales Letters. What is it? It&#8217;s a WordPress plugin which creates high converting sales letters, but there&#8217;s one huge advantage of this plugin over many of the other options out there on the Internet. Most WordPress sales letter solutions are THEMES. In fact, I&#8217;ve even created my own which is awesome called MarketerCMS. But there&#8217;s a problem with using a theme for a sales letter. You have to change your whole theme. So in essence the solution is the problem. That&#8217;s where WP Sales Letter comes in. WP Sales Letter is a [...]]]></description>
			<content:encoded><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;" >
		<img src="http://www.armandmorin.com/wp-content/uploads/wordpress-sales-letter-e1316039316926-148x150.png"  width="240" title="wordpress sales letter e1316039316926 148x150 Just Released   WPSalesLetter.com" alt="Just Released   WPSalesLetter.com wordpress general " />
		</p>
<p>I just released my laterest product called <strong>WP Sales Letters</strong>. What is it? It&#8217;s a WordPress plugin which creates high converting sales letters, but there&#8217;s one huge advantage of this plugin over many of the other options out there on the Internet.</p>
<p>Most WordPress sales letter solutions are THEMES. In fact, I&#8217;ve even created my own which is awesome called <strong>MarketerCMS</strong>. But  there&#8217;s a problem with using a theme for a sales letter. You have to change your whole theme. So in essence the solution is the problem. That&#8217;s where <strong>WP Sales Letter</strong> comes in.</p>
<p>WP Sales Letter is a plugin. Which means it works on ANY THEME. You don&#8217;t have to change your whole look and feel just to have a sales letter. No matter if use WooThemes, Elegant Themes, Genesis, Thesis or any of the other themes on the market, WP Sales Letter will still work for you.</p>
<p>Check it out right now. </p>
<p><strong>Click Here:</strong><br/><br />
<strong>http://WPSalesLetter.com </strong></p>
<p>I think you&#8217;ll like it a lot. Make sure you watch all the videos on the page.</p>
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