One of the things the study absolutely dispelled was the myth that you can’t make money in social media, that it isn’t for more traditional brick and mortar businesses, and the study absolutely proved that it was.
The thing that I found really interesting was they talked about how a lot of these companies were hiring social media managers or bringing them on staff and hiring social media managers.
When I did the blog post, I made a comment talking to all the entrepreneurs reading this my recommendation isn’t that you hire somebody full time. Managing your social media account can be done in 15 to 30 minutes a day. It is not a big deal; it is not necessarily a full time position, so you should try to outsource it to a social media manager who can handle your account.