Dan Kennedy | Guru-In-A-Month Newswire

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Dan Kennedy

	Biography
	Glazer-Kennedy Insider’s Circle is about making you money through better marketing. This is an exclusive group of like-minded entrepreneurs, business people, and managers who want to increase their reach, maximize their profits and create for themselves a better, more rewarding lifestyle. Using road-tested methods — not unproven theory — Dan and Bill have created a system that shows entrepreneurs who have joined this exclusive club how to market better through our methods. Most people ignore this straightforward approach because they’re too busy putting out fires. Everything has to be done now. They need to stimulate business now. They need to run advertising now. They need to screw up now… Most small business owners start with MEDIA, often under pressure – an urgent need to stimulate business or a media salesman in the doorway screaming about a deadline. A lot of bad advertising decisions and a lot of bad advertising happens this way. Dan Kennedy knows this — and he’s been called the “Millionaire Maker” because he knows how to teach people to market better. He and Bill Glazer have laid this out in their straightforward, “No B.S.” methods.
	Website Address:	Twitter:
	http://DanKennedy.com

Dan Kennedy books

Dan Kennedy streaming…..

4 Steps To Profitably Marketing & Branding Yourself, Your Product & Your Company

Remember the film, “Jurassic Park”… where massive monsters from the past roamed free to devour any and all who made the mistake of getting too close? Great fun. If you were on the “dining” side of the equation. But that’s how it goes in the jungle… and often enough, in business as well. Which brings up a question… ask yourself this: “Am I a big-dumb-but-happy Dinosaur company?” If the answer is YES…………………THEN you don’t need to read any further. What you’ll learn here won’t matter a hill of beans…. you’re already too far up the food chain for what I’m [...]

Can Barbra Streisand And Seth Rogen Turn You Into An Electrifying Salesperson?

Have you seen the movie “The Guilt Trip”? It’s the one starring Barbra Streisand and Seth Rogen where Rogen plays the inventor son who takes his nagging mother on a cross country trip while he tries to sell his invention. Rogen’s character, Andy, has invented this cleaner which is so safe you can get it on your skin, in your eyes, even drink it and it won’t hurt you. It took him five years to come up with the formula. He spent his entire life savings manufacturing tons of product (before he sold it.) And then set up appointments with [...]

Three Ways To Grow Your Business…Effortlessly

“What’s your fascination advantage?” That’s the big question around the office these days… You see, attendees at SuperConference were offered the opportunity to take the first science-based personality brand measurement test that measures your “fascination advantage.” The benefit of taking the test was to learn how you could use what comes naturally to you more effectively…and effortlessly grow your business. Those of us who took it received a report which shows how our personality is uniquely hardwired to fascinate customers, co-workers, and colleagues. Everyone here at GKIC took it (even Dan Kennedy.) And now that we have the results, we [...]

What Tim Tebow Can Teach You About Marketing…

Lately, the recently waived NFL quarterback Tim Tebow has the media discussing where his next job should be. He’s one of the most talked about players in the NFL. And whether you love him or hate him, you’ve probably talked about him too. What’s interesting is how this player who has shown less than spectacular results in his NFL career, is one of the most popular players, not only in the NFL, but perhaps in the history of the NFL. When Tebow arrived in New York, there was plenty of fanfare. There were billboards that welcomed him. Sandwiches were named [...]

Yes, you’re fascinating, but are you using it to your advantage?

Last week, I was in Orlando emceeing and presenting at GKIC’s SuperConference. The room was full of the most ambitious, most successful entrepreneurs—the ones that make things happen—who had spent their money and, more importantly, their time to continue learning. Remember that school is never out for the real pro…no matter what level you are at. I got the privilege, among those who attended, to be the very first to see Sally Hogshead’s special presentation on how to attract more customers and money using your “fascination.” Sally showed how she used “her fascination” to go from making $ 3000 to [...]

When Should You Charge And When Should You Give It Away?

With Mother’s Day approaching, I saw an unusual, but clever gift designed specifically for the stay-at-home mom… Knowing that many stay-at-home moms feel undervalued, salary.com lets you generate a “paycheck” for moms based on the number and age of children, duties, etc. Although the check isn’t real, it’s designed to elevate the mom’s worth. Like moms, business owners often have a hard time evaluating their true worth. As a result, sometimes they give things away when they shouldn’t and are hesitant to give things away when it makes sense. Today, I’m going to address something that every business must consider [...]

Are you an ‘indentured servant’ to what you’ve been conditioned to believe?

“Indentured Servants Who Broke Free” That’s the headline of a small section in Forbes May issue. Highlighting entrepreneurs who served as apprentices before striking out on their own, the choice of the words, “indentured” and “broke free” is a reminder why you own your own business… To not have anyone tell you how to do things, to be independent and in total control. To be able to do business on your own terms. That’s what you want, right? The dentist that closes at 3:00pm on Tuesdays so he can go watch his kid’s baseball games. Or the info-marketer who does [...]

Six Pro Copywriter Tips To Make Your Copy As Strong As Possible

What is good copy? What is bad copy? And how do you tell the difference? This past year, I attended the American Writer’s and Artist’s Inc. (AWAI) copywriting boot camp. AWAI is best known for training professional copywriters. Which is why I went to scout out copywriters at AWAI’s Job Fair. While there, I spoke with AWAI’s co-managing partners Katie Yeakle and Rebecca Matter. One of the things I learned was some great tips for how they review the copy they receive from writers to help make the copy they receive even better. Because let’s face it, whether you write [...]

Three Ways To Increase Your Clicks & Revenues Online

Recently I heard sad news about a small business that has been an industry giant for decades. I’ll refrain from using their name as it is one you would undoubtedly recognize. Their products are fantastic and have helped hundreds of thousands of people. The company has done a great job building their subscription list. They send out emails and hold free webinars with formidable guests. They engage in social media and have hundreds of thousands of followers. Their posts are shared, liked, and commented on. They have even been successful generating viral activity. And selling is, if not their top [...]

Are You Working Your Mind Like An Exceptionally Successful Person?

The other day, the Wall Street Journal had an article about a successful restaurateur named Jodi Richards. Richards competes in extreme trail races, triathlons and bike races such as the 64 kilometer “Ö Till Ö” island to island race in Sweden. The article discusses her workout routine (she uses two training coaches!) her diet and the cost of her training and gear which includes specialized high-tech fitness equipment. For instance, she uses something called the AlterG anti-gravity treadmill that reduces a percentage of her body weight, helping her improve her speed and minimize the impact on her joints. The cost [...]

Three Tips Guaranteed To Boost Your Productivity Instantly

As a small business owner, one of the biggest challenges you have is getting everything done. In fact, one of the things we often hear from new members is “how do we find time to read everything and implement all this stuff.” A frustrating puzzle for many because they know if they read and implement our proven strategies, they will be more successful. So what’s the solution? What really holds business owners back are “time vampires,” procrastination, and productivity drain holes. It is possible to boost your productivity to levels you didn’t think possible…so that you can get more done [...]

Four Key Factors You MUST Know If You Want To Hold Onto Your Online Audience

Last week I was in Ohio with Dan Kennedy and a packed room of entrepreneurs at the New A to Z Info-Biz Blueprints event. I’m amazed that after 17 years of reading and studying and attending everything Dan does, I still discover new “ah-ha action items” for me to implement. While I won’t be sharing my action items here today, I do want to talk about the psychology of how you get clients to continually come back to you. Whether it’s getting your prospects and clients to come back to your events or come back to your website, there are [...]

Get an “Unfair” Advantage Over The Competition With These 7 Event Strategies

Over the past week, I spent three days conducting the first of only four live events I’ll do this year. Although I’ve considerably shrunk the number of events I do, I still consider there to be no substitute for getting people together in a room. Never underestimate the power of holding live events for your customers, clients and patients. You sacrifice a lot when you don’t get them in the same room with you. Years ago, Gary Halbert held a seminar in Key West, Florida. It was about as easy to get there as hooking up horses to a wagon [...]

Seven Tips For Getting And Keeping Your Financial House In Order

It didn’t take her long to go out of business. She was 22 years old and it was the first time she’d owned her own business. Why was she forced to fold her business? Not for the reason you might expect: lack of sales. She went out of business because she was uneducated about keeping records for taxes, budgeting finances and keeping cash flow positive. This story was told to me recently by a GKIC member who I’m proud to say is doing much better in business these days. Depending upon your own personal experience, it may or may not [...]

Unhappy With Your Tax Return? Four Strategies To Boost Next Year’s Return

Because of the April 15th U.S. tax deadline, this is the time of year business owners tend to focus more intensely on their finances. So all this week, to help make sure you have more income to focus on come next April 15th, we’re going to talk about ways to boost your profits and improve your financial outlook. Here are four strategies you can employ immediately: Look for opportunity. A good businessman sees opportunities where others don’t. Train yourself to sniff out and be open to opportunities everywhere. The founder of Virgin Group, Richard Branson, says, “One of the great [...]